Put simply, a trade mark is the sign used to distinguish goods and services from one enterprise to another.
The most obvious types of trade marks include business names, product names, brand names and graphic logos. However, trade marks can take many different forms and include words, slogans, designs, letters, numerals, the shape of goods, packaging, 3D images, moving images and even smells and sounds.
All companies have at least one trade mark by which your customers identify you and your products or services.
Your trade mark has a value on your company's balance sheet and should be considered a commercially significant asset of your business. It is therefore vital that your trade marks are protected and safeguarded; protected against the misuse by others, protected against unauthorised use of your mark and protected against others using an identical or similar mark, which could dilute the distinctiveness and effectiveness of your brand.
GWW provides a full range of services for the protection of your trade marks, including the following:
GWW will manage your trade mark portfolio offering strategic advice, and tailoring our solutions to meet your specific requirements and budgets. This means that you can trade in confidence knowing that your most valuable asset is in safe hands.
Specialist firm, big impact.
GWW handles all aspects of trade mark and design law for our clients from carrying out trade mark searches, preparing and filing trade mark and design applications to enforcing those rights.
We are a team of experienced professionals who have represented companies across all sectors, from small start-ups to some of the biggest brand-owning companies in the world.
Whatever your size of company or sector you work in, GWW will get to know you and understand your business and commercial aims. With this insight, we will ensure that we offer the best focused advice and the bespoke services that you require to gain the most from your IP.
Personalised service with specialist trade mark experience.