The most obvious types of trade marks include business names, product names, brand names and graphic logos. However, trade marks can take many different forms and include words, slogans, designs, letters, numerals, the shape of goods, packaging, 3D images, moving images and even smells and sounds.
All companies have at least one trade mark by which means your customers identify you and your products or services.
In the age of e-commerce and online sales, your website connects your products and services with customers. Registering your domain name protects your online investment and is a valuable asset within your IP portfolio.
There are several factors to consider when registering and maintaining a domain name (website address) and these are often overlooked. These include ensuring the domain name is available and not protected as a trade mark, registering in the correct owner name and keeping track of the renewal date.
When considering how best to protect your IP rights, design rights are often underestimated and ignored. But these rights can be very important when looking to protect an original and novel product. Protecting these rights requires experience and expertise in securing registered design rights in a cost-effective manner which provides a commercial advantage and competitive edge in the marketplace.