As usual, this evening's episode of THE GREAT BRITISH BAKE OFF was brimful of its "trade mark" terms we have come to know and love. This got us wondering how many the production company have registered as trade marks. Well, we can wonder no longer:
THE GREAT BRITSH BAKE OFF
SOGGY BOTTOM and
ON YOUR MARKS GET SET BAKE!
are all registered UK trade marks, giving the production company exclusive rights to use these terms in the UK in relation to a variety of products and services including cookware and television programmes. Having a registered trade mark makes it much easier to prevent others from using the same or a similar name. Plus, a registered trade mark is a commodity which can be sold or licensed. Licensing THE GREAT BRITISH BAKE OFF to TV companies in the 4 corners of the world has earned its production company millions of pounds. Millionaire shortbread anyone?
For advice on how to protect your trade marks, please get in touch with us.